What is a Content Strategy?

An all-encompassing content strategy consists of the planning, creation and promotion of content, designed to attract visitors and conversions to your website. This is achieved by meeting the needs of customers reaching your business via keyword focused searches. Keyword research is one of the fundamental services we provide and is essential to the planning stage of a successful content strategy. By undertaking data driven analysis, we will determine which keywords are the most valuable, helping to craft content that really connects with your audience.

Why is a Content Strategy Important?

A well-researched and planned content strategy is one of the most overlooked and underestimated tools in any organisation’s arsenal. It provides the opportunity to attract visitors to your site by aligning your content with your customer’s requirements and search language.  This can have a direct impact on your website’s traffic, popularity, and conversions.

Keyword Research

Targeting the right keywords will help search engines understand your services and increase the likelihood of ranking for those terms, which are vital to the success of your online business.

Effective keyword research gives you the power to understand your customers and potential customers search intent, how they look for your services or products and where they are in the buying cycle.

Bespoke Content Strategy

At Raven Global Solutions, we have the tools, knowledge and data to discover what drives your business and uncover any missed opportunities that may prevent potential customers connecting with your organisation.

Our digital marketing department will produce a detailed and concise strategy document, bespoke to your business. Our research and findings will be based on your existing and targeted customers, the language they use and solid data to improve your website and profitability.

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