What is Local SEO?

Local Search Engine Optimisation (SEO) is the practice of increasing your business’ search visibility within a set area. This can relate to those with a physical location, such as garages or shops, or those that operate within a certain radius, such as tradesmen, installers or dog walkers. Whatever your business, no matter how large or small, local SEO presents a huge opportunity to claim higher rankings for local search terms in a certain geographical location.

Why is Local SEO Important?

At Raven Global Solutions, we offer comprehensive building and review of your local citations and listings, giving advice and practical, actionable insights that will help improve your overall visibility.

We can claim, implement and manage your local business listings and citations to enhance your chances of appearing in local search terms. Local SEO is less competitive, concentrating on one particular area your business, and is presented with a unique opportunity to be found by people who need your products or services.

We can audit the consistency of your Name, Address, Phone Number (NAP) across the web and correct any errors that could be holding you back. We can also build or monitor the quality and authority of your structured citations.

Marketing Strategy

Local SEO should been seen as an extension to your wider marketing strategy, building on the solid foundations of a well built and optimised website. Earning reviews and managing those listings, along with monitoring and correcting your NAP, is a solid tactic to ensure your business has the advantage. Inconsistencies with NAP information can confuse and misdirect customers and search engines alike, leading to loss of custom and revenue.

Speak to us to find out how we can help your business build its reputation through a well devised and implemented local SEO strategy.

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